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description Journal article public Economic Affairs

Analysis of Vegetable Marketing Efficiency in Phek District, Nagaland

Praveen Dukpa
Published 16 September 2020

Abstract

Vegetables are an integral part of the human daily diet; it also plays a vital role in the contribution to the farmer’s income and the National income. Thus, a study was carried out to analyse and find out the most efficient marketing system and channel using the Shepherds and Modified Acharya-Agarwal marketing efficiency method. The article is based on the study of 300 farmers from twelve villages in Phek district, which is well known for vegetable production and marketing in Nagaland. The marketing cost, price spread, net margins, etc. have been discussed under various channels. The vegetables selected for the study were Cabbage, Beans, and Potato. Numerous production and marketing constraints were also observed, and suggestive recommendations were made to increase production and marketing efficiency. Three marketing Channels were observed, and the most efficient marketing channel was found to be Channel I, where there is direct marketing between the Producer and the Consumer.

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