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description Journal article public Economic Affairs

Marketing Behavior of Banana Grower in Bhagalpur District of Bihar

Priyanka Kumari
Published 18 December 2018

Abstract

The study was conducted on primary data, collected from a sample of 60 banana growers, consisted of 26 (43%), 25 (42%) and 9 (15%) marginal & small, semi-medium and medium & large category. The data were collected from the sample growers with the help of specifically prepared pre-tested schedules through Survey Method by interviewing them, selected through Multi-Stage Sampling Technique from a cluster of 3 villages of Nawgachhia block of Bhagalpur district. The growers in general (76.67%) were found selling banana in ‘local market’. The semi-medium and medium & large category (36.0 and 56.0 per cent) growers were also found selling it to ‘distant markets’. The ‘contract sale’ was pre-dominantly prevailed as ‘mode of sale’ in the area. The ‘cash sale’ as-well-as ‘credit sale’ was prevailing in the area. The marginal & small category growers sold banana to the pre-harvest contractors.

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