The study was conducted on primary data, collected from a sample of 60 banana growers, consisted of 26 (43%), 25 (42%) and 9 (15%) marginal & small, semi-medium and medium & large category. The data were collected from the sample growers with the help of specifically prepared pre-tested schedules through Survey Method by interviewing them, selected through Multi-Stage Sampling Technique from a cluster of 3 villages of Nawgachhia block of Bhagalpur district. The growers in general (76.67%) were found selling banana in ‘local market’. The semi-medium and medium & large category (36.0 and 56.0 per cent) growers were also found selling it to ‘distant markets’. The ‘contract sale’ was pre-dominantly prevailed as ‘mode of sale’ in the area. The ‘cash sale’ as-well-as ‘credit sale’ was prevailing in the area. The marginal & small category growers sold banana to the pre-harvest contractors.