Prospects of Women Cut Flower Enterprise for Sustainability Approach: A Case Study

Leah Leah
Journal article Economic Affairs • June 2018

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(English, 6 pages)


Floriculture in Nagaland has taken a big leap in the state’s economy helping the growers, who for the love of flowers can now meet their daily expenditures and other needs through this venture. The demand of fresh cut flowers has brought a huge impact in the Floriculture sector providing income as well as employment especially among the home makers and unemployed youths. The present study being undertaken during the agricultural year 2014-2015 in Dimapur and Kohima districts of Nagaland for the assessment of production and marketing of cut flowers as the study comprises of 75 numbers of sample respondents by following a multi-stage stratified simple random sampling method based on the flower growers. The sample population was categorized under alstroemeria, lilium, anthurium, gerbera and orchid group of growers. The average family size were 5.56, out of which 100.00 per cent were literate, as the worker constitutes 46.66 per cent of total population, the overall total cost of cut flower growers were ` 46,600.00/- per acre, as the gross income were ` 2,32,520.00/- per acre, the net return were ` 1, 82,782.00/- per acre and overall benefit-cost ratio were 4.97: 1. There were three (3) marketing channels are identified for the marketing of cut flowers in both the districts, as the Producer’s share in consumer’s rupees were found highest on channel-I, regarding impact has enhanced by ` 1,20,131.80/- per acre to their annual income, while ` 23,101.52/- was increase in their annual expenditure on food items as well as on their annual savings, also an attempt has been made to study the constraints faced by the cut flower growers during the production viz; requirement of more care was foremost followed by lack of timely availability of planting materials, while the marketing constraints include the lack of knowledge on post harvest techniques as the foremost followed by lack of storage facilities and it was least on lack of transportation facilities etc;




Economic Affairs

Economic Affairs, Quarterly Journal of Economics, is a Peer-Review publication based on multi-dis... see more