The present study was conducted with an intention to study the behavior of prices and arrivals of apple fruit in Narwal market of Jammu and also to estimate their trend. This study is based on the secondary data of one decade collected from Directorate of Horticulture, Planning and Marketing, Narwal, Jammu. Ten years monthly data i.e. from 2007-08 to 2016- 17 on prices and arrivals of apple have been utilized for modeling purpose. For analytical framework Linear Regression Equation were used to study the Trend of the time Series Data on prices and arrivals and seasonal indices were calculated to study the periodic movements in business activity which occur regularly every year and have their origin in the nature of the year itself. The results showed positive trend in both prices and arrivals of apple. Moreover the prices and arrivals are anticipated to increase at the rate of ` 220.06 per annum per quintal which is 15969.42 quintals of apple arrivals per year. The main season for arrivals of local as well as non-local apple from other regions and states in Narwal market was from August to January. Prices for apples were found lowest in the month of April (` 6707.00/qntls.) and contrary in the month of August with highest price rate (` 100892.50/qntls.). The seasonal indices of arrivals of apple in Narwal market were recorded maximum during the month of October (471.00) and minimum in the month of April (0.19). The seasonal index for prices being lowest in the month of April (0.19) and the highest in August (160.66).