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description Journal article public Economic Affairs

Study on Marketing Cost and Margins of Cluster bean in Bikaner District of Rajasthan

Mukesh Jyani Jyani
Published 4 March 2018

Abstract

The present study was conducted to analyze the marketing cost and margins of cluster bean. The study was conducted in Bikaner district, Rajasthan. It has been observed from the study that the marketing cost incurred by the producer, wholesaler, miller and retailer is varied extensively over the channels. It is also evident that channel-II comprising of Producer-Wholesaler-Retailer- Consumer is more efficient than the other two channels. The study concluded that subsidized transportation facilities during harvesting along with establishment of sound market intelligence system may be helpful for the cluster bean farmers to fetch remunerative prices for their crop.

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